Post-EOFY Advice: It’s essential to review your purpose every 90 days. Neglecting this can expose you and your organisation to significant risks. Focus on strategic abandonment to shed what’s no longer serving you, and look for new strategic opportunities.
Executive Engagement: A critical insight is the importance of executives dedicating time to engaging with their direct reports and frontline employees. Learning directly from customers provides invaluable perspective.
Case in Point – Baby Merchandise: Nick experienced a revealing moment when a couple in their 60s asked us where the baby merchandise was located. It was a wake-up call to a significant oversight the Perth Wildcats hadn’t considered. This incident highlighted a blind spot in their market understanding.
Learning from Every Seat: Reflecting on his time with the Wildcats, He committed to spending at least an hour every day at the reception. This practice wasn’t just about being accessible; it was about immersing himself in every facet of our operations and maintaining a direct link to the pulse of his community.
Final Thoughts from Nick: People are customers first and fans second. But the trouble in sports is that you have thousands of fans who believe in the brand and tell others about it but may never give you a dollar. You can have a fan for life, but you are not making any money from them.
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